This week's story

I've been paying for a tool I outgrew. I just didn't know it until I stopped using it.

Hi Reader,

I switched from ActiveCampaign to Kit last week, mid-session, almost on a whim.

I'd been on AC long enough to know every menu, every workaround, every quirk. That familiarity felt like loyalty. It wasn't. It was inertia.

But the real story isn't the switch — it's what my workflow looks like now that I'm on the other side of it.

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I brainstorm with Claude first — not "write me a newsletter," but "what's a topic other solopreneurs are actually running into right now?" We go back and forth on that before a single word gets drafted.

Once we land on a topic, I fill in my own experience — what I've actually gone through, what I'm actually using. Claude drafts an outline, and then my voice, my story, my specifics get worked into it. Claude makes me a better writer, because honestly? I suck at writing. But the writing isn't the value.

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The value is everything that happens before Claude ever sees a draft: the research, the testing, the actual phone calls — does this integrate with that, what's the real pricing, does it break under load. That's me. That's the work. It's what lets me tell a reader "here's exactly what happens, and here's how I can save you the time and money I just spent finding out."

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Once the draft's dialed in, Claude shows me a preview — my brand colors, my voice, already formatted. Claude is my writing partner, and the executioner too — the one who actually gets it over to Kit. I just make sure everything looks perfect before it's scheduled, and that's the process.

I want to sit on that for a second, because it's a bigger deal than it sounds. Claude doesn't just draft the words — it can actually create and push the email straight into my Kit account. Not every platform allows that. When I realized Kit was one of the ones that does, I wanted to do backflips. That's the difference between "AI helped me write this" and "AI is actually plugged into how my business runs."

And that was before I found out about Kit's Recommendations network — where other creators can recommend your newsletter to their readers, and you do the same for them, growing both audiences and actually earning money in the process. Automation on one side, a built-in growth network on the other. Sign me up.

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If any of this makes you curious about switching to Kit yourself, here's my link: partners.kit.com/terrymlee. (Full transparency: I earn a little if you sign up through it, at no extra cost to you — I only share tools I actually use and would recommend anyway.)

Terry